Welcome to Darron's beauty shop your online resource for beauty, business, health , & style tips without breaking the bank!
I'm Darron Hardmon licensed cosmetologist. I've been in the black hair care business since tall French roll updos and Care Free Curls where hottest styles on the scene! Yes, I've been around a long time and I still having fun in the business. I'm more like a coach now.
Why I created This Site
Over the years I’ve made plenty of mistakes in this business, now it's my duty as veteran stylist to show you how to avoid them so you can learn how to Think And Grow Rich from your beauty shop, barber, or any other small business!
Hopefully, I can continue to be a valuable resource for aspiring entrepreneurs,, my fellow beauty & health enthusiast community and more!
Now, as a new business owner, the first and the biggest mistake I made was not preparing for the "unexpected".
Sometimes we get so busy in the beauty shop running the business, trying to get the kids to school & soccer practice on time, that we forget to ask the important questions like:
What happens if I had a serious injury or got sick and couldn't work for 2, 3, months or up to a year? How would I maintain my family's lifestyle, or keep my business going?
Now to be honest, I did think about it sometimes, but I was young and undisciplined. I was making my own money, thought I was invincible, I didn't even do a business plan, I just jumped right out there!
Mistake # 2 Not talking to a mentor in the beauty shop business who could freely advise me on how to protect my self and my business assets. Then one day tragedy struck, but then it was too late.
This is the story of how the "unexpected" retired me from behind the chair, and shifted my beauty shop online to retailing and consulting.
One day while ridding on one of those razors (I call them skateboards with handle bars) with my daughter, I fell and fractured my wrist and couldn't work for 3 months.
The plan was to race to the end of the driveway on the scooters and we did, but when I planted my foot to try to stop at the end of the driveway, my shoe rolled over.
Like a scene from a cartoon when someone slips on a banana peel, I went feet first dangling in the air (at least 4 feet), with my head falling back to the concrete, my natural reflexes kicked in to try and break the fall by putting my hand down behind me and BAM!
So as I sit there, wrist numb & throbbing (severely embarrassed and in a lot of pain), I'm thinking it's just a little sprain, I'll be ok in a week or so, no big deal. Unfortunately the little sprain tuned out to be a fractured bone in by wrist.
I think I was more in shock because I'm thinking "nothing like this could ever happen to me, this only happens to other people. Boy was I in for a very rude awakening.
Life Lesson #1: If You Fail To Plan, Plan To Fail (or fall in my case!)
Just like that, my beauty shop cash flow was cut off. Most households operate on two incomes, and mine was no different.
Imagine having to deal with the stress of one of the incomes suddenly being cut off, and not have the proper coverages in place to protect yourself, and income from your business?
We look happy on this picture but believe me, I went through some really tough times. It wasn't easy trying to keep it all together.
This was just the beginning of one of the most stressful times of my life. Man I wish I had followed The 10 Beauty Shop Commandments things would have been much better.
Let me tell you, it's not fun to watch your hard earned emergency fund get sucked up when those bills start quickly rolling in.
Seems like the 1st of the month rolls around extra fast when you don't have a steady income. You run out money way before you run out of month when you have personal expenses as well as business expenses.
Then when the mortgage started doubling even tripling, I had no choice but to start dipping into my retirement fund trying desperately to keep the roof over our heads, keep the business running, and pay our personal everyday expenses like food and gas.
Now imagine having to loose your house or you and your family having to move in with your parents or relatives. (Yikes!)
To make matters worst, another "unexpected" was looming in the background. The "Natural Hair Movement" that was taking place in beauty shops across the nation.
African American women started embracing their natural hair textures and all of the natural hair care products that where coming to market.
Women of color stated turning away from the relaxer service, which was great for the culture! But devastating to my bank account as the relaxer service was my main product or revenue generator.
My income was suddenly cut in half. Imagine the pressure, the stress, the embarrassment of not being able to have money to socialize with friends and family.
I also learned "No romance without finance" is very real. No cash flow will definitely effect your personal relationship bigtime. Experience is a good teacher and after this experience, I can definitely give some good relationship advice too.
As I moved forward, to help myself recover mentally, physically, and financially from that major setback, In 2017 I decided to change my business model & empower myself by getting licensed as a financial professional to increase my knowledge with the intent of:
Let's Run Your Business Don't Let It Run You, So You Won't Be Broke By Age 62!
Need to talk? Contact me here
Stay Beautiful My Friends!